Structured, semantic mark-up: The HTML has been written in a way that describes the content it contains. So, headings all appear in heading tags such as H1, H2 etc. Paragraphs use P tags and so on. As an extra aid the navigation in the site has been built using HTML lists, making it quick and easy for all users to understand.

Images: Where images are used to convey meaning then a descriptive ALT text attribute has been added to ensure that none visual users still get the information.

Standards compliance: Paton Brown's website is designed to conform to UK Government and W3C guidelines.