Digital Print

Business is moving faster with the advancement of reliable high-speed, high quality, digital colour printing and companies cannot afford to be left behind.
 
Digital print is fast, flexible, good quality and very cost effective. It allows you to print exactly what you need only when you need it. 

Our Xerox 7000 digital colour laser printer is ideal for small runs and individual personalisation that can dramatically improve the effectiveness of marketing communications and in turn improve response rates by connecting directly with consumers. Each mailing piece is unique, personalised and in full colour.
 
Colour captures attention, enhances productivity, improves communications and helps boost sales. We can use it to emphasise critical information and convey a sense of professionalism, it increases the readers’ attention span and recall  by 82% and people are 55% more likely to pick up a full colour piece of mail first.  Direct mail pieces leave a lasting impression if they are in colour and this makes follow-up calls more successful.
 
Personalised digital print technology enables you to create campaigns that are extremely targeted, increasing response rates that build better relationships. It is possible to personalise every single mailing by gender, images, name, address and content so that every item becomes as individual as the person it is targeting.  Commercial printing services using variable data printing equipment and creative personalised direct marketing campaigns regularly top 20%-35% response rates and in some case studies better than 50%.